© 2020 BIG IDEAS Visual Merchandising Inc

CONSULTING

Our Focus: Your Customers

 

Your customers are central to our work. We intend to get to know their shopping profile, their preferences and their pain points as intimately as possible. And to us, pain points are always an opportunity to improve customer experience and to transform them into positive encounters.

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The successful brick-and-mortar retailer of  the future will need to identify clear competitive advantages in process management and service performance while staying on top of the innovations of the online competition.

 

BIG IDEAS analyses your business according to four success strategies to identify opportunities and test your brand’s potential of exciting customers in the future.The most important strategy revolves around creating that special brand experience for your customers. Solutions can range from community hubs to fun product trials. Our strategies also always include the newest technologies. With the example of virtual reality, we are able to expand the sales floor and product assortment beyond what’s physically possible or allow customers to experience products in any thinkable environment. 

Thanks to AI technology, we can now respond to customer inquiries in realtime and adapt in-store navigation to that of the e-commerce business. Sustainability is gaining more and more importance among retailers and makes for our fourth success strategy. Alongside a rising demand for sustainable products, customers also expect brands to use sustainable materials in their store design and displays.

 

Together as partners, we ensure that your business chooses the right strategies to retain relevance among your customer base. Your goals are our goals: customer satisfaction, increased brand presence and a growth in profits. 

 

Our Services:

  • Holistic design including product presentation/modulation, shop fitting, and POS-design with a focus on customer experience

  • POS and process analysis

  • Identification of optimization and cost-saving opportunities

  • Implementation and evaluation of test designs

  • Sales floor overhaul and redesign

  • Category management, technical product displays, floor planning, customer management and POS design concepts

  • Interim- and project management