RETAIL ISN'T DEAD
INNOVATIVE STRATEGIES FOR
BRICK AND MORTAR RETAIL SUCCESS
Retail Isn't Dead
E-commerce has had a massive impact on how customers shop and in turn, consumers have raised expectations for physical retail stores. This makes the online business not only a competitor and challenger, but also helps innovate and inspire brick-and-mortar retail.
In his new book “Retail Isn’t Dead,“ Matthias Spanke presents 15 innovative strategies that have proven successful for retailers in the digital era, including the latest in-store technologies, methods for developing innovative brand experiences, sustainability as an in-store retail strategy, and clever adaptations of the advantages of online shopping.
Plus:"Call to Action" — practical tips for each strategy and 50 best-practice examples from all over the world with more than 30 photos.
»Retail isn’t dead and Matthias shows how successful brands are rethinking themselves today in order to stay relevant with millennial customers.«
Martino Pessina, President North America, H&M
»A great guidebook to the reinvention of brick and mortar experiences in a digital age.«
Donald Chesnut, Chief Experience Officer, Mastercard
About the Author
Matthias Spanke is retail and visual merchandising expert. In his 25-year career he has been shaping brand experiences of leading retailers worldwide. His career began in Europe and led him to Macy's New York as Vice President Creative Director of Visual Merchandising.
About the Agency
Spanke is Founder and Chief Executive Officer of the agency BIG IDEAS Visual Merchandising with headquarters in the USA and Europe. Within the framework of its retail consulting services, the full-service agency advises and supports brands to ensure a perfect customer experience at the point of sale, the creative direction, production and global rollout. The subsidiary company BIG CAREERS Retail Recruitment provides the executive search specialized for the retail industry.
Palgrave Macmillan | 1. Edition 2020 | 137 Pages | Hardcover | Colored Illustrations