© 2017 BIG IDEAS Visual Merchandising Inc





Visual Merchandising and retail expert Matthias Spanke with his team of international industry specialists are the brains behind BIG IDEAS Visual Merchandising. Together, they are a strong network of creative minds with 20 years of experience in all aspects of retail brand staging. 


BIG IDEAS Visual Merchandising supports you in all of the following areas:

  • Consulting

  • Conception

  • Visual Merchandising Directives

  • Training and Coaching

  • Recruitment

  • Field Support


Our ideas will help you increase your sales, generate cost savings and maximize your profit.


How do we do it? Firstly, we analyze the processes of your visual merchandising. Then we identify optimization potentials and solutions in design, communication with the point of sale, your personnel structure and material procurement. All this is done in collaboration with you.


BIG IDEAS Visual Merchandising represents visual merchandising in fashion and home with measured success.


BIG IDEAS Visual Merchandising: Your success in visual merchandising.



As a visual merchandising expert, Matthias Spanke has been shaping the visual PoS appearances of nationally and internationally leading retailers for nearly 20 years. He is founder of the full-service agency BIG IDEAS Visual Merchandising, which has offices in the United States and in Germany.


With his agencies SPANKE CONSULTING and INSPIRED Visual Merchandising he worked with customers such as Adidas, Diesel, Hugo Boss, Jil Sander, Manor, Mercedes Benz Style, Porsche Design, Wormland and many others.


Through his work in senior level in-house positions of international companies he gained extensive experience.


  • MACY’s Inc., New York – Vice President Creative Director Visual Merchandising

  • Tally Weijl, Switzerland – Global Head of Visual Merchandising

  • Tom Tailor, Germany – Global Head of Visual Merchandising

  • Tchibo, Germany – Head of Display, Graphic & Design


Matthias Spanke is the author of the specialist books "Easy Branding in Fashion Retail" and "Erfolgreiches Visual Merchandising" (Eng.: Successful Visual Merchandising) and has made numerous contributions to specialist magazines.



Our focus: Your brand, your sales.


We review customer needs and develop innovative and feasible concepts - no matter whether they are in category management, technical merchandising, space planning or customer management.


Your goal is our goal: Branding and sales increase. 

Our services:

  • Integrated approach to merchandise presentation, merchandise management, shop fitting and POS design

  • Analysis of POS and process flows

  • Definition of optimization and savings potential

  • Implementation and evaluation of test setups

  • Redesign of retail spaces

  • Interim and project management




Your products: Perfectly staged.


We combine your latest product trends with the worldwide newest visual merchandising trends and adapt these perfectly to your branding.


We stringently align the design to the needs and expectations of your target customers. We achieve maximum success for you – whether in-store or window.

Our services:

  • Analysis of customer needs

  • Innovative and feasible concepts

  • Merchandise presentation and category management

  • Space planning and customer guidance

  • 3D visualizations

  • Material procurement and production, commissioning and shipping


Clear goals: maximum sales, sustainable image building and optimal customer orientation



Guidelines: The multiplier of your success concept.


We develop visual merchandising guidelines for the optimal implementation at the point of sale. Clear rules and regulations with explanatory visualizations.

Our services:

  • General, seasonal and showroom guidelines

  • Sales increase and image building

  • Practical and proven implementation

  • Simple handling, designed for visual merchandisers or sales staff




Maximum know-how for your POS.  


The expert Matthias Spanke passes on his knowledge to you and your staff.


We develop individual trainings with theoretical and practical content specifically for your company. In doing so, we systematically introduce your team to the topic of visual merchandising.


Together with you, we analyze all areas of your stores and develop suitable concepts for training, coaching or presentations.


Our services:

  • Training, coaching, and lecture sessions individually developed for your company

  • Theoretical and practical content

  • For sales staff and visual merchandisers

  • Combination of information and emotion



Connecting people, creating careers.  


We take the worldwide selection of professionals in visual merchandising, decoration and window design – for all product areas and position levels – off your hands.


We have an exclusive candidate pool of more than 5,000 experienced and trained professionals.


We offer our personnel service to you without obligation and risk because we only charge for successful placements.

Our services:

  • Specialists in visual merchandising, window design and decoration

  • All product areas and position levels

  • Large network of more than 5,000 trained visual merchandisers

  • Without obligation and risk-free

  • Only success-dependent remuneration

  • Free replacement within the trial period


We cover Europe & the United States.  


We are working with a versatile and selected group of visual merchandisers. As the tasks can be as unique as the expertise of our specialists, a hand picked team of visual merchandising staff will focus on the implementation of your concepts and ensure accurate execution. Window or instore, textiles or hardware – we will always put top experts in charge on your behalf.

Our all inclusive service enables easy budget planning and guarantees cost effective handling. No extra charges apply for travel expenses and travel times.


Our services:

  • A multi-faceted team of independent visual merchandisers

  • In-store and window implementation across Europe and the United States

  • Experts from all product fields

  • Simultaneous implementation of concepts

  • New opening, regular implementation and showroom setup

  • Travel expenses and travel time included in the price




Easy Branding in Fashion Retail

Text: German/English

Authors: Matthias Spanke & Sonja Löbbel

ISBN-10: 386641305X

ISBN-13: 978-3866413054

Erfolgreiches Visual Merchandising

(Successful Visual Merchandising)

Text: German

Authors: Matthias Spanke & Sonja Löbbel

ISBN-10: 3866412576

ISBN-13: 978-3866412576




Have we piqued your interest?

Then get in touch with us!



BIG IDEAS Visual Merchandising Inc


Phone 305-767-2685

Mobile 917-714-6585

45 SW 9th Street, Suite 4008

Miami, FL 33130

United States

BIG IDEAS Visual Merchandising GmbH


Phone +49-30-8939-9962

Mobile +49-173-5247-114

Vogelsanges Str. 187

50825 Köln