© 2020 BIG IDEAS Visual Merchandising Inc





BIG IDEAS Visual Merchandising is a full-service agency backed by a team of international retail and visual merchandising experts. We offer strategy development, design, production and global rollouts for global retailers with the goal of creating unforgettable customer experiences and generating significant sales growth for our clients. 


BIG IDEAS has offices inEurope and the US and serves a variety of renowned international brands. 


Consulting, In-Store + Window Design 


BIG IDEAS advises and supports brands to ensure a perfect customer experience at the point of sale. As part of the process, BIG IDEAS assumes the creative direction of innovative window and in-store concepts, as well as the production and global delivery. We provide detailed visual merchandising guidelines to tailor concepts to every point of sale. Upon request, we can also provide those in the form of virtual reality directives. 


Visual Merchandising Field Support


With its visual merchandising field support, BIG IDEAS is able to implement window and in-store concepts worldwide. The global team consists of local visual merchandising experts who focus both on performance and visual appearance of the brand. With offices on two continents and in different time zones, BIG IDEAS is available to its customers virtually 24/7.  


Retail Recruitment 


Want to expand your business? BIG CAREERS specializes in the recruitment of retail professionals. Our years of experience in the retail business enable us to find the right candidates for any corporate or in-store positions – from visual merchandising experts and area managers to store managers and retail directors.


Lectures, Workshops, Trainings


Bring in BIG IDEAS to host a lecture, workshop or on-site training at your conference or corporate event to get the latest on retail trends, retail experience, or visual merchandising.   


Want to find out more?

The team at BIG IDEAS can’t wait to hear from you. 



For more than 25 years, retail and visual merchandising expert Matthias Spanke has shaped the brand experiences of retailers worldwide by successfully developing and implementing new in-store strategies for more than 100 of the world’s leading companies. 

Spanke's career started in Europe as Global Head of Visual Merchandising for retail chains like Tom Tailor, Tchibo, and Tally Weijl. In 2009, he shifted to the agency side, supporting internationally renowned brands, like Jil Sander, Porsche Design and Puma, with retail consulting and creative direction.


Spanke then moved to New York City to take on the role of Vice President Creative Director of Visual Merchandising for Macy’s Inc., overseeing the visual concepts for all Macy's stores in the US. 


Spanke left the department store chain in 2017 to start the full-service agency BIG IDEAS Visual Merchandising. As Chief Executive Officer he has expanded the company’s offices to Europe and the US. He credits his success to his passion for creative and innovative solutions tailored to each and every brand.

As retail and visual merchandising expert, Spanke frequently presents and leads workshops on the topics of retail trends and retail experience. Matthias Spanke is the author of the industry books "Easy Branding in Fashion Retail", "Erfolgreiches Visual Merchandising" [English: "Successful Visual Merchandising"], "Retail Isn't Dead" and of numerous articles for industry magazines.

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