Step by Step Guide for Branding in Fashion Retail 

BIG IDEAS Bilingual Edition

In this practical guide for fashion retail, you can find out step by step all you need to know about branding at your POS — you'll also get unprecedented insight into brand-building of nine different successful brands.

Successful brands are authentic, unique and emotional, whereby the focus is on the POS: It is here that your brand is tangible, here that you secure your long-term success. 

With multitude of photos, visualizations, checklists, practical tips, and expert opinions.

Bilingual Edition

in German + English


ISBN:             978-3-86641-305-4

Published:     June 2015

Pages/No.:    208 pages

Format:          170 x 240 mm

Publisher:      Deutscher Fachverlag

$ 58.00



Want to find out more? The team at BIG IDEAS can’t wait to hear from you.