Innovative Strategies for Brick and Mortar Retail Success

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E-commerce has had a massive impact on how customers shop. As a result, consumers have transferred their expectations to physical retail stores. Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business. 

In this book, Matthias Spanke presents 15 innovative strategies with which retailers are and in future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.