Innovative Strategies for Brick and Mortar Retail Success
E-commerce has had a massive impact on how customers shop. As a result, consumers have transferred their expectations to physical retail stores. Against this background, online trading is not only a competitor and challenge; it has also inspired and innovated the brick-and-mortar retail business.
In this book, Matthias Spanke presents 15 innovative strategies with which retailers are and in future will be successful in our digitized era. These include the latest in-store technologies, methods for developing innovative brand experiences, sustainability as a physical retail strategy, and clever adaptations of the advantages of online shopping.
Plus: "Call to Action" — practical tips for each strategy and over 50 illustrated best-practice examples from all over the world.
Published: February 2020
Pages/No.: 137 pages
Format: 160 x 240 mm
Publisher: Palgrave Macmillan
Spanke shows how successful brands are rethinking themselves today in order to stay relevant with millennial customers."
Martino Pessina, President North America, H&M
A great guidebook to the reinvention of brick-and-mortar retail experiences in a digital age
Donald Chesnut, Chief Experience Officer, Mastercard
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